Nimra Ishfaq

A UX Strategist and product person looking to streamline complex information ecosystems.

surveys. user interviews. personas. competitive analysis. usability testing. wireframing. storytelling.

Art ImmHERsive

Enhancing learning outcomes through engagement with AR

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Literature reviews. User research. Prompt design.

Mental Health AI Guidelines

Guidelines and design patterns for AI-driven mental health chatbots

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literature reviews. surveys. usability testing. data analysis. VR design.

Batsy's Heroic Adventures

Creating empathy for bats and their ecological importance through VR

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interviews. competitive analysis. digital accessibility. information architecture.

CapMetro

Making public transit accessible for people with visual disabilities

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Academic Research

Detecting & Responding to Online Harassment with LLMs

Pinxian Lu, Nimra Ishfaq, Emma Win, Morgan Rose, Sierra R Strickland, Candice L Biernesser, Jamie Zelazny, Munmun De Choudhury, 2026.
Submitted to the International Conference of Web & Social Media.

Adverse Childhood Experiences & Health Outcomes

Amy L. Stone, Armin Dorri, Nimra Ishfaq, Philip Schnarrs, 2025.
Submitted to the Journal of Family Issues.

Coming Soon

Emotional Intelligence in AI Chatbots & Social Robots

Watch this space for updates!

Co-Designing AI Chatbots for Mental Health Support

Watch this space for updates!

Evernorth Healthcare

literature reviews. heuristic evaluation. usability testing.

Enhancing the usability and privacy compliance of Universal Onboarding for patients

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research. mobile (iPhone). design system. information architecture. UX writing

Last Minute

Helping users with third-party transactions through a community-based ticketing platform

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